Seeking Summer 2025 Opportunities

Hi, I'm Areen!

Hi, I'm Areen!

Hi, I'm Areen!

A product researcher and designer who strives to ensure both users and businesses are heard, understood, and satisfied.

A product researcher and designer who strives to ensure both users and businesses are heard, understood, and satisfied.

A product researcher and designer who strives to ensure both users and businesses are heard, understood, and satisfied.

CURRENTLY

honing skills and building network at

CURRENTLY

honing skills and building network at

CURRENTLY

honing skills and building network at

Pursuing MS in Information

Experience Design

Pursuing MS in Information

Experience Design

Pursuing MS in Information

Experience Design

PREVIOUSLY

strategised & designed features at

PREVIOUSLY

strategised & designed features at

PREVIOUSLY

strategised & designed features at

It’s a YC backed startup!

It’s a YC backed startup!

It’s a YC backed startup!

SELECTED WORK

Making streets safer for women

Making streets safer for women

Ethnographic Research

Probing pedestrian safety through human-centered research that surfaces the emotional and environmental challenges women face on the streets of NYC.

Probing pedestrian safety through human-centered research that surfaces the emotional and environmental challenges women face on the streets of NYC.

VIEW PROJECT ➙

VIEW PROJECT ➙

VIEW PROJECT ➙

Discovering Nakuru

Usability Testing

Moderated User Sessions

Transforming Naks Yetu into a user-centered platform that improves clarity, boosts engagement, and connects travelers with authentic Nakuru experiences.

VIEW PROJECT ➙

VIEW PROJECT ➙

VIEW PROJECT ➙

Beyond the Allowance

End-to-end Redesign

User Experience

Redefining and elevating parent’s role from overseers to active partners in their child’s financial journey through trust and engagement.

VIEW PROJECT ➙

VIEW PROJECT ➙

VIEW PROJECT ➙

Scratches and Spins

UI Design

Feedback

Designing a frictionless, solo-friendly reward experience that taps into Gen Z’s love for games, boosts engagement, and increases transaction value.

VIEW PROJECT ➙

VIEW PROJECT ➙

VIEW PROJECT ➙

RESEARCH WRITING

RESEARCH WRITING

Heuristic Evaluation Report

A heuristic evaluation using Nielsen’s Ten Usability Heuristics identified key usability challenges on Zara’s platform and provided actionable recommendations for improvement.

READ ➙

READ ➙

READ ➙

Design Critique

A design critique of the Wanderu iOS app, applying Don Norman’s principles to identify usability strengths and weaknesses, and offering recommendations to improve the overall user experience.

READ ➙

READ ➙

READ ➙

You can reach out to me at adesh169@pratt.edu

Copyright © 2024 Areen Deshmukh | Last updated April 2025

You can reach out to me at adesh169@pratt.edu

Copyright © 2024 Areen Deshmukh | Last updated April 2025

You can reach out to me at adesh169@pratt.edu

Copyright © 2024 Areen Deshmukh | Last updated April 2025