Parent UI Redesign
Parent UI Redesign
Zywa parents were limited to sending money and setting allowances or challenges for their kids. We realized we were overlooking them as a key user group by not offering tailored features to make the app more valuable for them.
Thus, the parent-side redesign focused on making parents feel confident and connected. By adding trust-building UI updates and an Insights feature to track spending habits, we gave parents the tools they needed to stay informed without overstepping their child's independence. This thoughtful approach led to a 34% boost in parent registrations within one month.
Zywa parents were limited to sending money and setting allowances or challenges for their kids. We realized we were overlooking them as a key user group by not offering tailored features to make the app more valuable for them.
Thus, the parent-side redesign focused on making parents feel confident and connected. By adding trust-building UI updates and an Insights feature to track spending habits, we gave parents the tools they needed to stay informed without overstepping their child's independence. This thoughtful approach led to a 34% boost in parent registrations within one month.
Role
Lead Product Designer
Impact
Parent Registrations ~￪34%
Timeline
Research : 4 weeks
Design : 2 weeks
—— PROJECT OVERVIEW ——
—— PROJECT OVERVIEW ——
One of the most recurring queries we received from our customer support by our teen users was - 'How do I convince my parents to get me a zywa card?'
This highlighted a key challenge: earning parents' trust was essential for the app’s growth and adoption. As primary decision-makers in their children’s financial journeys, parents needed a seamless and trustworthy experience that addressed their concerns. To meet this need, we completely revamped the parent-facing app, striking the right balance between oversight and the child’s independence.
One of the most recurring queries we received from our customer support by our teen users was - 'How do I convince my parents to get me a zywa card?'
This highlighted a key challenge: earning parents' trust was essential for the app’s growth and adoption. As primary decision-makers in their children’s financial journeys, parents needed a seamless and trustworthy experience that addressed their concerns. To meet this need, we completely revamped the parent-facing app, striking the right balance between oversight and the child’s independence.
—— THE PROBLEM ——
Parents expressed two major concerns:
Trust Issues: They needed reassurance about the app's reliability and its ability to help their children manage money responsibly.
Lack of Tailored Features: Parents wanted visibility into their child's financial activities but without micromanaging their spending.
Additionally, we recognized that addressing these concerns was essential for improving user retention and acquiring new users through parental advocacy.
Parents expressed two major concerns:
Trust Issues: They needed reassurance about the app's reliability and its ability to help their children manage money responsibly.
Lack of Tailored Features: Parents wanted visibility into their child's financial activities but without micromanaging their spending.
Additionally, we recognized that addressing these concerns was essential for improving user retention and acquiring new users through parental advocacy.
Parents expressed two major concerns:
Trust Issues: They needed reassurance about the app's reliability and its ability to help their children manage money responsibly.
Lack of Tailored Features: Parents wanted visibility into their child's financial activities but without micromanaging their spending.
Additionally, we recognized that addressing these concerns was essential for improving user retention and acquiring new users through parental advocacy.
—— BUSINESS STRATEGY ——
—— BUSINESS STRATEGY ——
From a strategy perspective, we realised that while we can build parent's trust in our service with minor UI changes, another way to gain their trust is to provide them more value from our app. Initially, the parent's side of the app only provided them the functionality to transfer allowances and set chores-based rewards.
We needed to provide parent-centric features that would level up parents as a parallel primary users instead of secondary users.
From a strategy perspective, we realised that while we can build parent's trust in our service with minor UI changes, another way to gain their trust is to provide them more value from our app. Initially, the parent's side of the app only provided them the functionality to transfer allowances and set chores-based rewards.
We needed to provide parent-centric features that would level up parents as a parallel primary users instead of secondary users.
—— USER RESEARCH ——
—— USER RESEARCH ——
Customer Support Data: Support queries frequently centered on parents’ hesitations about the app's security and its ability to foster responsible spending habits.
User Interviews: Interviews with parents highlighted a desire for:
Tools to track allowances and spending patterns.
A balance between providing autonomy to their child and staying informed.
Customer Support Data: Support queries frequently centered on parents’ hesitations about the app's security and its ability to foster responsible spending habits.
User Interviews: Interviews with parents highlighted a desire for:
Tools to track allowances and spending patterns.
A balance between providing autonomy to their child and staying informed.
—— THE SOLUTION ——
—— THE SOLUTION ——
The redesigned parent-side experience centered around two key pillars:
A. Trust-Building Enhancements
Visual & Functional Updates: Thoughtful UI refinements, including clear language, reassuring visuals, and transparent feedback mechanisms, were implemented to foster trust in the app’s reliability.
B. Insights Feature
Tailored Oversight Tools: A new feature was introduced, providing parents with detailed insights into their child’s spending patterns, categorized expenses, and allowance tracking for more informed decision-making.
The redesigned parent-side experience centered around two key pillars:
A. Trust-Building Enhancements
Visual & Functional Updates: Thoughtful UI refinements, including clear language, reassuring visuals, and transparent feedback mechanisms, were implemented to foster trust in the app’s reliability.
B. Insights Feature
Tailored Oversight Tools: A new feature was introduced, providing parents with detailed insights into their child’s spending patterns, categorized expenses, and allowance tracking for more informed decision-making.
REDESIGNING ONBOARDING
Our user analytics and customer support insights revealed that many parent users struggled to understand how Zywa works and its benefits for their child.
To address this, we redesigned the onboarding process to directly address parents' primary concerns, creating a clearer and more reassuring introduction to Zywa's value.
Our user analytics and customer support insights revealed that many parent users struggled to understand how Zywa works and its benefits for their child.
To address this, we redesigned the onboarding process to directly address parents' primary concerns, creating a clearer and more reassuring introduction to Zywa's value.
To address parents' confusion about the process of connecting their child, we introduced a progress bar to provide clear guidance. Additionally, we built trust by incorporating UX writing that highlighted the number of active parent and child users.
To address parents' confusion about the process of connecting their child, we introduced a progress bar to provide clear guidance. Additionally, we built trust by incorporating UX writing that highlighted the number of active parent and child users.
CHILD SPENDING INSIGHTS
Building on existing features like allowances, challenges, and goals, we introduced an integrated overview that provides parents with a bird's-eye view of their child's activity. This comprehensive dashboard ensures parents stay informed while maintaining a streamlined and user-friendly experience.
Building on existing features like allowances, challenges, and goals, we introduced an integrated overview that provides parents with a bird's-eye view of their child's activity. This comprehensive dashboard ensures parents stay informed while maintaining a streamlined and user-friendly experience.
We introduced a dashboard to provide parents with a clear overview of their child's spending habits. While preserving the child's anonymity for individual transactions, the feature offers parents insights through categorized spending summaries, striking a balance between oversight and the child's independence.
We introduced a dashboard to provide parents with a clear overview of their child's spending habits. While preserving the child's anonymity for individual transactions, the feature offers parents insights through categorized spending summaries, striking a balance between oversight and the child's independence.
—— RESULTS & IMPACT ——
—— RESULTS & IMPACT ——
Business Outcomes:
Increased parent registrations by 31% within two months of the redesign.
A significant drop in support queries related to parent concerns, indicating improved trust and clarity.
User Engagement:
85% of parents actively used the Insights feature within the first month of launch.
Positive feedback highlighted the feature's balance of transparency and independence for their children.
Business Outcomes:
Increased parent registrations by 31% within two months of the redesign.
2. A significant drop in support queries related to parent concerns, indicating improved trust and clarity.
User Engagement:
1. 85% of parents actively used the Insights feature within the first month of launch.
2. Positive feedback highlighted the feature's balance of transparency and independence for their children.
IN CONCLUSION…
IN CONCLUSION…
After the launch of the redesign, conversations with parent users revealed a noticeable shift in their confidence and satisfaction with the app. Their feedback highlighted how the updates addressed their concerns, solidifying the redesign as a step in the right direction. These insights reaffirmed the importance of user-centric design in building trust and fostering long-term engagement.
After the launch of the redesign, conversations with parent users revealed a noticeable shift in their confidence and satisfaction with the app. Their feedback highlighted how the updates addressed their concerns, solidifying the redesign as a step in the right direction. These insights reaffirmed the importance of user-centric design in building trust and fostering long-term engagement.
After the launch of the redesign, conversations with parent users revealed a noticeable shift in their confidence and satisfaction with the app. Their feedback highlighted how the updates addressed their concerns, solidifying the redesign as a step in the right direction. These insights reaffirmed the importance of user-centric design in building trust and fostering long-term engagement.
You can reach out to me at adesh169@pratt.edu
Copyright © 2024 Areen Deshmukh | Last updated April 2025
You can reach out to me at adesh169@pratt.edu
Copyright © 2024 Areen Deshmukh | Last updated April 2025
You can reach out to me at adesh169@pratt.edu
Copyright © 2024 Areen Deshmukh | Last updated April 2025